I recently read that one in three tweens are on a diet. Sad, yes. Shocking, no. Fat obsessed girls grow up to be fat obsessed women. You know who loves that stat? The diet, fitness, fashion, food, and image industry, to name just a few. You know who doesn’t? The people who love us.
General Mills, under the guise of a new campaign to end “dietainment”, a term they coined meaning, unhealthy diet messages disguised as harmless entertainment, is the most recent company to cash in on this dilemma.
I love that they’re trying to raise awareness in their World Without Dieting campaign, but I hate that it’s tied to a product. I can just see these naive tweens lining up with their parents to buy Multi-Grain Cheerios, believing that the makers of this product care about their health. But how can they if they are also the makers of Betty Crocker cake mixes and frostings, Lucky Charms, DunkAroos, Cinnamon Toast Crunch, Nesquick, Reese’s Puffs, and Fruit By The Foot – all deliciously sinful products I’ve face-planted in many a time during my binges. Think about it, one of their mascots is the iconic Pillsbury Doughboy – the poster [dough] child for all things squishy and pudgy – quite a contradiction to their World Without Dieting campaign – it’s like they manufacture the poison and the antidote.
I don’t claim to have the answers. I myself am on a quest to get into a society approved pant size, but I know cashing in on the solution to a problem you continue to perpetuate leaves a bad taste in everyone’s mouth.
To view my Week 33 food journal, click here.